Program  in Marketing Practice

For potential executives aspiring to take up challenging senior level positions in Marketing

Program in Marketing Practice is evolved and imparted by A Srinivasa Bhat, and two other sr. practicing marketing professionals. The course is designed with the objective to equip potential marketing executives with practical skills & abilities as exceptionally suitable for taking up challenging marketing positions at senior levels.

The Program covers the marketing function comprehensively with a new approach. It is structured with certain proprietary marketing management perspectives and concepts evolved by Mr. Bhat, active case assignments and practical training routine. The course covers the topics -- brand equity and marketing innovation research & management in greater detail.

Duration: 11 Months, Classes: 45 sessions of 3 hours each on Sundays, Batch: Not more than 12.

Eligibility criteria: 1) graduates / PGDBM, 2) Min. 5 Years working experience in marketing functions, 3) Should be working as Marketing Executive in the middle management or higher level, 4) Strong determination to achieve senior positions in marketing, 5) Willingness to undergo a rigorous study schedule, 6) Should prove the potential.

Selection Procedure: Through three level personal interviews and an assignment.

Program structure:

What to Sell? Product Utility Quotient Analysis / Implications of market maturity / New   utilities / Values other than product utilities / product scope assessment (Ten active case work)
How to Sell? Outsmarting competition / new utilities / additional values / new approach & techniques
Planning Marketing: Understanding markets, competitors, consumers and your company/  Focusing / purposeful research / setting targets and tasks / structuring programs / Staffing (six practical assignments)
Managing Channel Associates: Situations and perspectives / Getting their support (Four practical assignments)
Promotions: Perspectives / Mediums / techniques / tricks / Structuring programs / (Four practical assignments / Three active case studies)
Launching products/brands: understanding Launch / program structuring (Two practical assignments)
Managing Brand Equity: Understanding Brand Equity / Brand Equity quotient analysis / Building Brand Equity (Four practical assignments)
Evolving & implementing Innovations: Zap em all / Power Launch / Swing-along / Operational innovations (Five research assignments)

Those interested may mail into: srini@innovationprojects.com with bio-data