A Srinivasa Bhat, Chief Consultant, B u s i n e s s   R e s e a r c h, India  

An open note to institutes is unusual. I believe it suits to find a few with the right fit, more importantly the ones keen to scale-up and with that professional and explorative attitude. Ideally at institutes; fundamentals, practice and research should play in a measured blend - - to be competitive and to accomplish the larger objectives tellingly. I am on the look-out with research and operational projects that have the potential to provide substantial value to institutes - -  that seek them.

My work with academic is limited to teaching Marketing to post-graduate management students as visiting faculty, which I engage in - to revisit theories and fundamentals so as to serve as basic resource for the main stream research at Business Research. I also teach Corporate Social Responsibility for PG students with proprietary syllabus, study materials and assignments. CSR is an emerging subject with great potential to guide activities both at the public and corporate domain. In stitching-up a comprehensive work on this I write an article series titled Corporate Social Irresponsibility - first of which is published in the research reports section. Another program being initiated is: Program in Marketing Practice which is a practicals-to-theory and research-driven program for a small and select batch of experienced marketing professionals who are intrinsically capable and aspire to work-up the positions in marketing.

With institutes, I intend to work on a range of research and innovation-critical projects which can be broadly classified as; one, academic and two, consulting.

Academic: [for the Students]

Academic projects provide unparalleled exposure to the students as direct execution participants in absolutely unique projects. These are characteristically explorative and would lead to establishing certain new or renewed methodology for superior performance or depending on the project may even lead to evolving innovation prospects. Consequentially, they enhance the image of the institute as well. Quite a few of these projects can be structured so as to find a beneficiary company in business which can help make good the cost of the project. Typically, these projects conclude with a comprehensive research report with realizable value.

Consulting: [for the Institutes]

This refers to commercial projects which can substantially enhance the revenue potential of the institute and consequentially charge its brand equity as well. These are long-term in nature is undertaken as assignments.

Brief details of the projects that are open for talks are provided, depending upon their nature, in Innovation Consulting /workshops and seminars and Marketing consulting sections.