Innovation Projects open for Negotiations
This is a selective short list and represents those we wish to discuss with suitable & keen prospective clients.
A : Swing-along: Product Categories for which Business Research has already researched Swings and are now open for negotiations:
| Travel (Holiday Package Tours) | Jean Trousers | Regional Newspaper | Mattresses (3 Nos.) |
| Condoms | Pain Relief Balm | Women's Magazine / Cosmetic Range | Bath Soap |
| Life Insurance | Filter Coffee |
Notes: a) Refer presentation on the technique in the Innovation Consulting Modules section, b) Swing-along invariably involves pre-implementation tasks on product development and brand status review in developing the projects as precisely suitable to the client's brand.
B : Other Innovation Projects:
| Sl.No | Consulting Module | Industry Segment | Notes |
| 1 | Zap 'em all | Retail Mall | Suitable to shopping malls dealing garments and lifestyle accessories |
| 2 | Zap 'em all | Airlines | a durable brand promotion program |
| 3 | Zap 'em all | Comfort Products (mattresses) -- 2 projects | We have absolute expertise and a string of Innovation prospects across our modules to propel a brand in the segment to dominance. We wish to offer the innovation prospects as part of wholesome consulting assignment for progressive existing player or a competent new entrant. |
| 4 | New Utility (Product) | Comfort Products (Mattresses) - 4 products | |
| 5 | New Utility (Product) | Media - 3 Projects | Ideal for regional newspapers seeking powerful ways to compete |
| 6 | New Venture | Conceptual Retail Store | Suitable for established companies in the branded garment segment |
| 7 | New Venture | out door ad. media | For financially strong companies in the segment |
C) Projects for Management Institutes:
|
Student Projects: 1) Managing Personal Brands: an
innovation research project, 2) Brand Attribute - Socially concerned:
a multi-client brand communication project. Refer brief details in 'Marketing Consulting' Section. Consulting Proposal: 1) Program in Marketing Practice: an Innovation - training project, 2) Comprehensive consulting support for competitively establishing the PGDBM courses on Distance Learning Mode with multiple innovations in product design and delivery methodology. Refer brief details in Innovation Consulting section under Workshops & Seminars. |
D) Major Branding Programs: For a suitable Life Insurance brand. For details for refer 'Marketing Consulting' section.
Refer: Msg. to prospective clients in the The Firm section.