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Academic Pursuits
@ Management Institutes: Branding Logic
@ events and seminars:
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Branding Logic @ Management Institutes Branding Logic is a concise teaching module about branding practice. It is developed on the basis of the structure of my consulting practice. It discusses branding with unconventional approach, diverse perspectives and with real, contemporary case studies.
It considers principles, relates them with the practice and presents unique approaches, techniques and tools for managing brands competently. It is brain work with practical worksheets and assignments.
As an academic discourse, Branding Logic provides management students with practical knowledge and a whole set of stimulating fresh perspectives. It serves as a value addition in a MBA course even where brand management is a special subject. It is conducted over 3 sessions of 3 hours each, spread over 3 weeks.
Mail into: srini@innovationprojects.com |
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B r a n d i n g L o g i c |
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A d v e S r i n i v a s a B h a t |