Brand equity is a concept where potential is

what is essentially indicated.

Potential to derive benefits.

Though the considerations for assessing

the Brand Equity are current in nature

the valuation is essentially made

in terms of its worth in exploiting the future.

Brand Equity is a relative term and

reflects a set of advantages

as compared to the competition

 -- in pursuing the business.

Quotes from the presentation on Swing-long

Brand equity and promotion efforts are largely interdependent. All promotion programs, apart from delivering against the set specific objectives have an inherent function to enhance Brand Equity. Other way round, effectiveness of promotion programs are determined by the Brand Equity as at the launch of promotion. It is a case of mutual aspect. Promotion programs while using the given Brand Equity as a platform should simultaneously contribute towards strengthening it.