A research project to establish a process tool for assessing and managing the image of person-brands essentially in the public domain, particularly politicians. This is a research project to establish criteria and simple methodology for monitoring the metamorphosis of the person as a brand. The project would engage a batch (30 +) PG Management (MBA / PGDBM) students over a period of 4 months allocating not more than 4 hours a week for research, apart from attending 6 guidance classes / workshops during the program term.

The project would be concluded upon preparing a research report to present the methodology. The project may have a media partner, who would carry the research report appropriately in the publication.

This would be offered to a suitable and willing institute situated in Karnataka / Bangalore

A multi-client active Brand Communication project which provides practical knowledge and experience for the students as also power-charges the brand equity of the institute. The essential objective of the program is to enhance the product value of the institute and to simultaneously promote the institute as a distinct educational brand. Students research and work as consultants in imparting an innovative branding technique that delivers real value to the companies - willingly taking it up. They learn by executing an innovative brand communication project all by themselves. The communication logic and training for implementation - - making it as suitable to about 40 well-known brands across business categories would reinforce their learning about brand communication. They shall experience the thrill of directly working on a live project and thus evolve competitive.

This is an innovation project which would take 4 months - - planning to implementation. Business Research shall teach, train, guide and have the entire project planned and implemented by a set of 60+ PG Management (MBA / PGDBM) students. Students shall work in small teams with each team having to work with not more than 5 clients. They are expected to allocate maximum of 4 hours a week on this project. Guidance to the students shall be imparted through classes and structured workshops.

A growing economy provides multiple opportunities for business schools. Enhanced demand invariably comes with greater expectations, which puts pressure on quality and competitiveness as well. The situation provides good scope to work on purposeful research activities strategically striking partnership with select companies. If conceptualized and planned with elements of mutual benefits, such projects can bring-in profitable revenues too - apart from a clear charge on brand equity of the institute.

Research is the core activity at Business Research. As part of our main work we identify research subjects across business functions rather perpetually towards evolving innovation prospects. Some of these projects can be structured with academic dimensions lending scope to involve competitive institutes to participate. Other way round depending upon the institutes objectives and preparedness we wish to work with keen institutes in finding research projects that can bring-in multiple benefits for the institute.