A Srinivasa Bhat, Chief Consultant, B u s i n e s s   R e s e a r c h, India  

Apart from the focus on Innovation research, Brand Management happens to be a special area in which we undertake structured research towards evolving exceptional branding logic. The objective is to evolve models for easier and effective brand analysis and management.

In fact the research work at Business Research is skewed towards marketing. Even the practice of Innovation Consulting has its roots in sustained thinking on marketing fundamentals, approach & techniques. Swing-along which can only arise from a new product is being presented as a marketing technique - - as a tool to power-charge brand equity.

Assignments we seek

On brand consulting, we seek assignments from companies for whom a review on branding logic would considerably impact the performance. Typically such cases are; a) where marketing fails in spite of good fundamentals otherwise, b) under-performance in a fast growing market, c) immature market, d) immature competition, e) Primary branding

Keen Proposal

Nevertheless, Business Research - right now - is focused on selling what’s-on-shelf. Swing-along is highly potential to serve as a major branding  program. In executing a swing-along program reviewing branding logic happens to be a wholesome task. Refer What's-on-Shelf to know the product categories for which we have researched Swing-along programs. They happen to be the priority categories for brand consulting as well.