Workshops & Seminars

Privilege Seminar on Swing-along

 

Swing-along is a marketing technique innovation researched and developed at Business Research. As a conceptual Marketing (promotion) technique Swing-along is potential to power-charge brand equity of a subject brand at no or insignificant cost - - possibly at a profit.

 

Swing-along is Innovation Critical. The technique involves use of an absolutely innovative product. Said simply, there cannot be a swing-along program without a new product. The technique, as compared to any other marketing technique, can bring about an unmatchable impact in establishing a major marketing advantage. It provides scope for working out a comprehensive marketing program to achieve a quantum advantage. Swing-along happens to be a promotion technique where benefits can be achieved at no or insignificant cost. If the Swing is very worthy there is scope to make profit too in addition to the marketing advantage. 

 

For a presentation on the technique please refer Swing-along in the Innovation Consulting Modules section.

Seminar structure: (Brief Schedule)

What to sell? How to sell? A conceptual approach to selling.
Talking it out Getting the customers to listen:  The mediums / The techniques / The tricks
Walking tall Re-thinking Brand Equity / Constructing Brand Equity / Using Brand Equity
Swing-along The concept / the swing / the rules / promotion perspectives and swing-along / Brand Equity and Swing-along  / Benefit potential of Swing-along program / case examples  / Think Paradigm / Program development  / Program implementation / Measuring benefits.

 

Privilege Seminar - - for a targeted few

Business Research has developed quite a few Swing-along programs as suitable for brands across product categories. Business Research is driven by client initiative. Companies operating with brands in any of the product categories cited below and are keen to check out the technique and the benefit potential they can derive from the program researched by us, may ask for a privilege seminar. The seminar shall be presented to the top management team and shall be conducted at client's office. The program would take about 4 hours.

Chief Marketing Managers may write into: workshops@innovationprojects.com for a proposal.

Product Categories for which Business Research has already researched swings and which are open for negotiations are:

Travel (Holiday Package Tours) Jean Trousers Regional Newspaper Mattresses (3 Nos.)
Condoms Pain Relief Balm Women's Magazine / Cosmetic Range Bath Soap
Life Insurance Filter Coffee