Some Business Research secrets for evolving Innovations. Keep them confidential !!!

Rule out all that is already known. That's an essential approach to hit up an Innovation. But in doing so, we draw crucial directions by processing all the known factors in a systematic manner.

Create hypothetical problem scenarios. Innovation, quite typically, comes about as a solution to so called unsolvable problems. In consulting innovations we pick up live problems straight from the client and create a multitude of hypothetical problem scenarios too. we evolve innovations through the Think Paradigms evolved for the purpose. Think Paradigms deal with questions, make them more and more complex and work through the various possibilities in finding solutions - - leading to innovation prospects.

No big money to invest. Business Research appreciates, when you say I want it from nothing. While big investments, elaborate facilities and long gestation are essential aspects of fundamental Innovations (called inventions) majority of the Innovations (which are incremental in nature) essentially arise from nothing. So, as a rule, first problem stipulation we put out is - - no big money to invest.

Target big benefits. If it's an Innovation it should change the equations at the market place -- or else it is simply not worth. And therefore, we target big benefits. Only Innovations can create them.