i n n o v a t i o n

p r o j e c t s

 

Research Articles

 

 

Branding Logic

 

The Ghost Prevails

Bottling Vanishing Business

The attribute - Unwise

Zapak - - the new slang

Mating Kingfisher

The (Brand) is within brackets

Your Brand. Their Underwear

Misplaced Convictions

Living Under the Shadow

Kingfisher Airlines. Cropping Feathers?

Branding Life Insurance

 

 

 

 

 

 

Research Papers