i n n o v a t i o n

p r o j e c t s

 

 

 

Article-Series

 

Branding Logic

 

The attribute - Unwise

Zapak - - the new slang

Mating Kingfisher

The (Brand) is within brackets

Your Brand. Their Underwear

Misplaced Convictions

Living Under the Shadow

Kingfisher Airlines. Cropping Feathers?

Branding Life Insurance

 

 

Hard Marketing Logic

Corporate Social Irresponsibility

 

 

 

 

 

 

 

Research Reports